Skip to content

Candace White

Candace WhiteWhiteHeadshotSMALL

Fellow, Global Security Program

Professor, School of Advertising and Public Relations

PhD, Mass Communication, University of Georgia

Dr. White studies international public relations and intercultural communication, and how cultural differences affect how messages are perceived, particularly in the contexts of public diplomacy and cultural diplomacy. Her geographic area of interest is the European Union, including EU candidate countries transitioning to democracy. She studies the role of global corporations as non-state actors in public diplomacy, and how corporate social responsibility and CSR communication affect the image and national reputation of the country with which the corporation is associated. She also examines how corporate activities contribute to a nations’ soft power and how they can be used to promote cultural relations. Her studies frequently use cross-cultural comparison, and she conducts research with scholars from outside the United States in order to consider different cultural perspectives.

In 2017, Dr. White was an invited participant in the European Union National Institutes of Culture (EUNIC) Cultural Relations Forum. She has taught and lectured at universities in Europe, including in Denmark, Scotland, Wales, Italy, Austria, and Croatia. In 2010 she taught intercultural communication as a Fulbright Senior Specialist at the University of Salzburg (Austria), and will teach cultural diplomacy at the University of Siena (Italy) in 2019. Currently, she is working on an edited volume, Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity, which will be published by Routledge Press later this year.

Research Interests

Dr. White’s research interests include public diplomacy, corporate social responsibility, global public relations, cultural diplomacy, country image, and intercultural communication.

Selected Publications

White, Candace L. and Kathy Fitzpatrick (forthcoming – 2018). Corporate perspectives on the role of global public relations in public diplomacy. Public Relations Journal.

Ingenhoff, Diana, Alexander Buhmann, Candace White, Tiando Zhang, and Spiro Kiousis (forthcoming-2018). Reputation spillover: Corporate crises’ effects on country reputation, Journal of Communication Management.

Ingenhoff, Diana, Alexander Buhmann, Tiando Zhang, Candace White, and Spiro Kiousis (May 2017). A multi-cultural measurement instrument for public diplomacy: Analyzing value drivers and effects of country images on stakeholders’ behavior in three countries. International Communication Association, San Diego, CA.

White, Candace and Alexander Buhmann, (Sept. 2016). Nation branding or cultural diplomacy? The role and impact of the creative industries on national reputation. International Colloquium: Nation Branding and the Creative Industries, Aarhus, Denmark.

Ingenhoff, Diana, Candace White, Spiro Kiousis, and Tianduo Zhang, (March 2016).  Developing a scale to measure country image. 19th International Public Relations Research Conference, Miami, FL.

White, Candace (2015). Exploring the role of private sector corporations in public diplomacy. Public Relations Inquiry, 4(3), 305-321.

White, Candace and Iulia Kolesnicov (2015). Nation branding in a transitional democracy: The role of corporate diplomacy in promoting national identity. Place Branding and Public Diplomacy, 11, 324-337.

White, Candace and Danijela Radic (2014). Comparative public diplomacy: Message strategies of countries in transition. Public Relations Review, 40, 459-465.

White, Candace and Iveta Imre (2013). Acceptance of democracy and public relations: Attitudes in a transitional country. Public Relations Review, 39, 394-397.

White, Candace (Sept. 2013). Cultural sensitivity in transnational corporate social responsibility. CSR Communication Conference, Aarhus, Denmark.

White, Candace (2012). Brands and national image: An exploration of inverse country-of-origin effect. Place Branding and Public Diplomacy (8), 110-118.

White, Candace, Antoaneta Vanc, and Ioana Coman (2011). Corporate social responsibility in transitional countries: Public relations as a component of public diplomacy in Romania.  International Journal of Strategic Communication, 5 (4), 1-12.

White, Candace (2010). Anti-American attitudes among young Europeans: The mitigating influence of soft power. American Journal of Media Psychology, 3(3-4), 119-140.

Contact Information

Dr. Candace L. White
476 Communications Building
The University of Tennessee
Knoxville, TN 37996
Office Phone: 865-974-5112

Dr. White’s personal website can be found here.