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Why is Energy Efficiency Such a Hard Sell? A white paper

Baker Center Energy & Environment Faculty Fellow, Dr. Charles Sims and UT Economics doctoral student, Bongkyun Kim, looked at the problem of a lack of consumers taking advantage of programs/products to be more energy efficient.

For example, the researchers noted that other studies show a 1 – 5% participation rate in home energy audits, even though this can save homeowners 15% of annual energy expenditures. So why is it so hard to get consumers to take advantage of saving energy.  CS-White Paper1-16v3

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